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Persuasive Advertising: Evidence-based Principles – Armstrong, J. – Good – S…

Persuasive Advertising: Evidence-based Principles – Armstrong, J. – Good – S…

USD 25.10 USD
SKU: uLpfvsaU
GTIN: 9781403913432
Condition: Good

Specifications

Release Year2010
ISBN9781403913432
Subject AreaBusiness & Economics
Item Length9.6 in
Publication Year2010
TypeTextbook
FormatHardcover
LanguageEnglish
Item Height1.1 in
AuthorJ. Scott Armstrong
Item Weight26.9 Oz
Item Width6.3 in
Number Of PagesXii, 388 Pages

This textbook has been updated to include the latest research in the field.

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