Competitive Marketing Strategy (Prentice-Hall Series in Marketing)
USD 18.15 USD
Specifications
| Release Year | 1818 |
| ISBN | 9780536588296 |
| Publication Year | 1995 |
| Type | Textbook |
| Format | Trade Paperback |
| Language | English |
| Subject Area | Business & Economics |
| Author | John Czepiel |
| Subject | Marketing / General |
| Number Of Pages | 510 Pages |
What stands out about this textbook is the way it connects real-world examples to theory.
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